AD: Caroline Clark
CD: Jesse Pixler
Agency: COHN Marketing Group
FOLI Media is hoping to come into the cannabis market as a major competitor to WeedMaps. FOLI Media is different however in that they have been deliberate in creating a brand experience that is more inclusive, less stigmatized, and more mainstream than other options. Below are the two brand expressions I created based off their brand strategy, the top one of which was chosen by the client.
Conceptualization, Branding, & Layout Design