General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
alternative in-store display & package design
CliC Glasses:
AD/CW: Caroline Clark, Charlotte Frank
Problem:
Regular reading glasses are easy to lose, hard to keep on, and aren't meant for active, messy lifestyles. CliC reading glasses's are perceived as glasses for the elderly, when in reality many people living active lifestyles find CliC to be perfect for them. Consumers should know that, with their unique patented magnetic bridge and adjustable neck wire, CliC could be their new essential tool.
Solution:
CliC glasses are ideal for those messy activities where you are most likely to dirty up or lose a regular pair of glasses. So we have packaged and displayed CliC glasses with the other essential tools used in handy work, cooking, and outdoors sports.
