alternative in-store display & package design

CliC Glasses:

AD/CW: Caroline Clark, Charlotte Frank

Problem:

Regular reading glasses are easy to lose, hard to keep on, and aren't meant for active, messy lifestyles. CliC reading glasses's are perceived as glasses for the elderly, when in reality many people living active lifestyles find CliC to be perfect for them. Consumers should know that, with their unique patented magnetic bridge and adjustable neck wire, CliC could be their new essential tool.  

Solution:

CliC glasses are ideal for those messy activities where you are most likely to dirty up or lose a regular pair of glasses. So we have packaged and displayed CliC glasses with the other essential tools used in handy work, cooking, and outdoors sports.