Mirada Medical is constantly advancing the field of medical imaging. Recognized as
one of the leading specialists in medical imaging software, they have a full range
of software solutions for interventional medicine, diagnostic imaging, and radiation oncology. For all of Mirada's different sectors, I created a deck template that
their team can adapt and use to educate investors. This deck design for Mirada
Medical as a whole can be found at the bottom of this page.
AD: Carol Clark
CD: Chris Thomas
Animations: Jeffrey Steffonich
Agency: COHN Marketing Group
AWARDED GOLD IN CREATIVE EXCELLENCE
AT THE HERMES CREATIVE AWARDS 2020
Most recently, Mirada introduced DLCExpert, the world’s first deep learning auto-contouring software developed to mimic the contours of a highly trained human dosimetrist. Mirada came to us to help bring their new software to life visually.
Our concepting process led to a stunning campaign featuring… ballet dancers. Why? For one, ballet dancers are exquisitely trained and carried through our accuracy message beautifully. The dancers are also stunning and look categorically different than anything else in medical imaging marketing. Finally, dancers are human—a subtle detail meant to give a more delicate feel to this AI software.
With help & direction from my CD, I brought this concept to life in the form of storyboards that I then brought to our incredible animations designer and Senior AD who helped bring my vision to life in the form of a campaign video. We then took this video and created a tradeshow booth experience that was truly unique.