General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
FOLI Media:
FOLI Media has broken into the cannabis industry as a major competitor to WeedMaps. What sets Foli Media apart from the rest is that they want to first off make their app educational for their users, and secondly treat their partnering dispensaries with the price fairness they deserve. As such, FOLI Media wanted their branding to speak to its mission of providing a user experience that is more inclusive, less stigmatized, and more mainstream than their competitors.
Below is my mood board design, which I tried to keep playful and warm yet still sophisticated. Foli chose my design, from which all their future branding would grow. Our team then worked tirelessly to create a beautifully branded and fully prototyped app design, as well as full website design, adapted from my mood board.
AD: Carol Clark, Jeffrey Steffonich
CD: Jesse Pixler
Agency: COHN Marketing Group
branding:
app & website design:
