General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
Functional Remedies:
When Functional Remedies came to us, they wanted to position their top quality products in a way that would appeal to higher-end retailers, such as Nordstrom's & Barney's.
As such, we proposed several different concepts. I was given the concept of "Accessorize Your Health" from which I created the two different print campaigns below. Within these campaigns, my CD and I pitched a redesign of their packaging. In both campaigns, you will find that the salve's labeling has been recreated to show the client how a more sophisticated package design could help achieve their end goal.
Keep scrolling and you'll also find two extensive investor deck designs. The first of which is a company overview of Functional Remedies' entirety. The second is a Strategic Road Map for their line of products geared towards pets.
AD: Carol Clark
CD: Jesse Pixler
Agency: COHN Marketing Group
accessorize
your health:
Just like the latest handbag or strappy pair of sandals,
the right accessory can make your look. Let’s create the demand for Functional Remedies by framing it as the hottest accessory you need because optimal health looks amazing on you. This idea plays into the primary target audience’s desire to stay current in both fashion and wellness, and we’ll talk about how the “design” of Functional Remedies' full-spectrum hemp products outperforms CBD to help you look and perform at your very best.
investor decks:
company
overview
print campaign:
pet line
strategic
road map
