When Functional Remedies came to us, they wanted to position their top quality products in a way that would appeal to higher-end retailers, such as Nordstrom's & Barney's.
As such, we proposed several different concepts. I was given the concept of "Accessorize Your Health" from which I created the two different print campaigns below. Within these campaigns, my CD and I pitched a redesign of their packaging. In both campaigns, you will find that the salve's labeling has been recreated to show the client how a more sophisticated package design could help achieve their end goal.
Keep scrolling and you'll also find two extensive investor deck designs. The first of which is a company overview of Functional Remedies' entirety. The second is a Strategic Road Map for their line of products geared towards pets.
AD: Carol Clark
CD: Jesse Pixler
Agency: COHN Marketing Group
Just like the latest handbag or strappy pair of sandals,
the right accessory can make your look. Let’s create the demand for Functional Remedies by framing it as the hottest accessory you need because optimal health looks amazing on you. This idea plays into the primary target audience’s desire to stay current in both fashion and wellness, and we’ll talk about how the “design” of Functional Remedies' full-spectrum hemp products outperforms CBD to help you look and perform at your very best.