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Kingsford Charcoal:

print campaign

AD/CW: Caroline Clark

Problem:

When it comes to the many different brands of charcoal out there, there are very few differentiators from one brand to the next.

Solution:

Kingsford Charcoal's unique history is what sets this brand apart. Imagine some of America's greatest pioneers, Thomas Edison, Harvey Firestone & Henry Ford, all sitting around a campfire. Sounds like the beginning to a riddle, does it not? Yet this is where Kingsford Charcoal was born, from the true American Dreamers. 

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