experiential

This Point Forward:

According to statistics, Canadian millenials struggle significantly from mental illnesses due to the pressures of real life and an oversaturated job market.

Problem:

AD:

Caroline Clark

Hannah Taylor

Lauren Bellamy

Julia Hall

Solution:

This Point Forward will promote optimism to Canadians while also increasing brand awareness for Sonnet and showing millenials that Sonnet cares about the consumer's well being first and their homes & cars second.