Perched way above everything else in the area, above the busy streets, the energetic stadium, and the picturesque cityscape is Denver’s most livable and spirited new community: Introducing Cirrus Apartments, the best and most complete way to experience all Denver has to offer.
The team over at UDR knew that in a highly competitive and rapidly growing city like Denver, having a well-designed and unique brand would be extremely important to gain the interest of tenants. As such, they wanted to see a mood board and brand concept that wasn't just colors and fonts. They wanted to see a brand that was uniquely conceptual and all-encompassing of Cirrus Apartment's brand essence, "All In Place". Below is a digital version of my brand book design, as well as my mood board concept which was chosen by the client to be the basis for all Cirrus branding.
AD: Carol Clark
CD: Chris Thomas
Agency: COHN Marketing Group