General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
Cannabolish- Natural Cannabis Odor Remover:
Cannabolish is a line of air freshening products geared towards eliminating the odor cannabis leaves behind. Made from natural plant oils and water, their products are unlike any other in their ability to absorb and remove odors without toxic ingredients. When Cannabolish came to us, they wanted to promote themselves as an essential to consumers' everyday life. The campaign that followed encouraged consumers to rekindle their love for "smoking flower", knowing that Cannabolish would have their back when it came to the odors left behind.
AD: Carol Clark
CD: Jesse Pixler
Agency: COHN Marketing Group
In order to reach our audience, we turned to the industry's key influencers to spread the word about Cannabolish's products. This consisted of a print campaign, for which we photographed all the flat lay imagery ourselves, that ran in popular industry-related magazines such as Dope & High Times. We then took Instagram by storm with a series of product photography we shot of Cannabolish's products with these key categories in mind: Seasonal, Lifestyle, Travel, & Gift. These images were not only used on Cannabolish's social media pages but were also provided, through Heartbeat, to a vast collection of micro-influencers to post on their pages and look to as reference when taking their own images of Cannabolish's products. Last, came a promotional video presentation I created using Keynote to display on rotation at multiple High Times events, where many of the Cannabis Industry's biggest influencers gathered.
print campaign:
promotional video:
photography:
social posts:
