General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
Curios Designer / Strategist / Storyteller
Creative and collaborative brand strategist and art director with 7+ years of experience in design, advertising, and brand strategy across digital and print media. Known for transforming big-picture ideas into smart, strategic, and visually compelling campaigns. Proven success in building brands from the ground up, working independently and with agency teams, and delivering award-winning work.
Experience
Creative Adobe Suite Creative Concepting Website Planning
Brand Strategy
Art Direction
Photography
Principal & Art Director _ CarolFCreative
Denver, CO + Birmingham, AL; 2018/Present
• Founded and lead CarolFCreative LLC, a multidisciplinary studio specializing in brand strategy and creative development
• Partnered with clients across industries to build impactful brand identities and launch new ventures
• Delivered end-to-end services including strategic design, advertising campaigns, web design, and content creation
Design Coordinator _ Vertafore
Denver, CO; 2019/2021
• Coordinated and executed the production of digital and print assets across various platforms from concept to delivery, ensuring alignment with brand standards and client objectives
• Collaborated with marketing, product, and creative teams to manage workflows and gather project requirements
• Oversaw asset organization, file preparation, and vendor communication to ensure quality and consistency
Graphic Designer _ COHN Marketing Group
Denver, CO; 2018/2019
• Designed marketing materials across digital, print, and social platforms
• Led branding and rebranding initiatives for national and local clients
• Collaborated with internal teams and clients to elevate brand identity and market presence through cohesive visual strategy and messaging
Design Apprentice _ Kinetic Communications
Birmingham, AL; 2017
• Designed web elements with a strong focus on both UI and UX principles
• Created interactive components (buttons, menus, layouts) with focus on user journey and accessibility
• Worked with UX and web design teams to create thoughtful, functional digital assets
Education
The University of Alabama
B.A. in Communication & Information Sciences
Minerva _ Creative Advertising Specialization
Minerva Student President _ Registered Minerva as a student org, organized events, raised funding, and increased applications
Awards
Gold Regional & Local ADDY
Roomba - 2018, Student Division
Judge’s Choice Local ADDY
Roomba - 2018, Student Division
Gold Creative Excellence Hermes Creative Awards
Mirada DLC Expert - 2020