General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
Cannabolish
Cannabolish is a plant-based air freshening brand formulated to eliminate cannabis odor using only natural ingredients—no toxins, just clean, effective odor removal. When the company approached us, their goal was to strengthen Cannabolish's identity, increase brand visibility, and position the product as a must-have for the modern cannabis lifestyle.
To bring this vision to life, we developed a comprehensive lifestyle campaign centered around the idea of helping consumers confidently “rekindle their love for smoking flower,” knowing Cannabolish had their back.
Our creative contributions included:
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Print Campaign: Concepted, styled, and photographed original flat-lay imagery used in national ads placed in High Times and Dope magazines. We designed every element of the print collateral—from typography and layout to image direction and composition.
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Social Media Content: Shot, styled, and edited a full series of seasonal, lifestyle, travel, and gift-themed product photography to align with the campaign narrative and optimize visual storytelling across Instagram.
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Influencer Toolkit: Designed a branded asset kit distributed via Heartbeat to a network of micro-influencers. This included visual references, posting guidelines, and curated content to ensure consistency and brand alignment.
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Event Marketing: Created a high-impact promotional video presentation for display at High Times events, where top cannabis influencers and industry leaders gathered.
Print & Digital Campaign
Social Media Strategy
Brand Consistency
Photography
Animation








CREDITS
Copy Writer / CJ Powell
Content Manager / Kelly Grega
Creative Director / Jesse Pixler
Agency / COHN Marketing