In a fast-growing, competitive market like Denver, UDR recognized that Cirrus Apartments needed more than just a logo—it needed a distinct, experience-driven brand to attract and resonate with prospective tenants. They challenged us to create a concept that went beyond aesthetics, capturing the full essence of life at Cirrus.

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I developed a mood board and brand concept that embodied this vision—conceptual, immersive, and reflective of the Cirrus lifestyle. My direction was selected as the foundation for all branding moving forward. Below is the digital brand book and original mood board that set the tone for the entire Cirrus identity.