General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
Foli Media
FOLI Media is emerging as a major competitor to WeedMaps by offering an inclusive, education-focused alternative for cannabis consumers—while championing dispensaries with fair, transparent pricing. In an industry where advertising is limited and discovery platforms often come at a high cost, FOLI stands out with budget-friendly pricing tiers, robust analytics, and dedicated customer support.
Our team partnered with FOLI to transform their mission into a complete brand strategy and visual identity. I developed the selected mood board that set the tone for the brand—playful, warm, yet sophisticated. From there, we designed and prototyped a user-friendly website and mobile app that reflects FOLI’s commitment to accessibility, mainstream appeal, and pro-dispensary values.
Brand Identity
Brand Strategy
Mobile App
Website
CREDITS
Design Partner and Wire Framing / Jeffrey Steffonich
Creative Director / Jesse Pixler
Agency / COHN Marketing