General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
Functional Remedies
Functional Remedies approached us to reposition their premium wellness products for high-end retailers like Nordstrom and Barneys. We developed multiple campaign concepts, and I was tasked with bringing the "Accessorize Your Health" direction to life.
I designed two print campaign options, each featuring reimagined salve packaging to illustrate how a more sophisticated visual identity could align with luxury retail standards. My Creative Director and I also proposed a full packaging redesign to support this repositioning strategy.
In addition to the consumer-facing work, I created two comprehensive investor decks: a full company overview and a strategic roadmap for their pet-focused product line.
Campaign Concept
& Design
Packaging Design
Deck Design
Just like the latest handbag or strappy pair of sandals, the right accessory can make your look. Let’s create the demand for Functional Remedies by framing it as the hottest accessory you need because optimal health looks amazing on you. This idea plays into the primary target audience’s desire to stay current in both fashion and wellness, and we’ll talk about how the “design” of Functional Remedies' full-spectrum hemp products outperforms CBD to help you look and perform at your very best.
company
overview
Accesorize
Your Health
pet line
strategic
road map
CREDITS
Creative Director / Jesse Pixler
Agency / COHN Marketing