General Cannabis Brand Book & Style Guide:
AD: Caroline Clark
CD: Jesse Pixler
Project:
General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. They are a trusted partner to the cultivation, production and retail side of the cannabis business. Being such a multifaceted company, having a well designed brand book is essential to efficiently guide all other expressions of the brand. Below is a digital version of the brand book, as well as photos I took of the printed book.
Phillips Edison & Company:
Phillips Edison & Company:
AD: Caroline Clark
AD: Caroline Clark
Project:
Project:
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Phillips Edison & Company, Inc., an internally-managed REIT, is one of the nation’s largest owners and operators of grocery-anchored shopping centers. While at COHN, I worked on both their print & social campaigns. Print ads were first mocked up by me and then sent to a 3D renderer. Once rendered, I would then execute final touchups and layouts.
Skills Applied:
Branding, Layout Design,
Product Photography & Imagery
Skills Applied:
Skills Applied:
Agency: COHN Marketing Group
Conceptualization, Photoshop, & Brand Consistency
Conceptualization, Photoshop, & Brand Consistency
CAROL CLARK
CAROL CLARK
CAROL CLARK
Agency: COHN Marketing Group
Agency: COHN Marketing Group
General Cannabis
General Cannabis is a leading service provider in the regulated cannabis industry, supporting cultivation, production, and retail operations. As a multifaceted company, a cohesive brand book was critical to ensuring consistency across all brand expressions. Below is a digital version of the brand book, along with photos of the printed edition. Also featured is an investor deck I designed—its visual elements, infographics, and icons were so effective that they were later integrated into the broader General Cannabis brand.
Branding Evolution
Brand Standards
Identity Work
Style Guide
Deck Design
CREDITS
Creative Director / Jesse Pixler
Agency / COHN Marketing