Looks Loud is a silent disco catering company that delivers everything needed for guests to experience a silent disco at wedding receptions, corporate events, and other large gatherings. When discussing their branding wants/needs it was important that the branding stood out at tradeshows and to investors, as well as to the consumer audience. This led to the idea of creating a brand that was flexible but yet always recognizable as Looks Loud. Similar to how Looks Loud's catered experiences adapt to consumer's wants/needs for their events, I wanted Looks Loud's branding to be able to adapt depending on the environment it's in. This would also lend itself to more interesting tradeshow booth designs later down the road. Below is a series of logo designs that display Looks Loud's most consistently used gradient & color palette. To display the imagery style, overall feel, and the meaning of flexible branding, I created the following poster designs as brand expression.