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Rural Physicians Group

Rural Physicians Group is a physician-led network dedicated to supporting rural hospitals by providing high-quality, compassionate care to underserved communities. With a mission rooted in empathy and accessibility, they sought a brand identity that felt warmer and more human than traditional
healthcare visuals.

To support this vision, I developed a mood board and homepage design that emphasized approachability, trust, and patient-centered care. After presenting to the client, elements from my concept were combined with another designer’s direction to form the foundation of the rebrand. Collaborating closely, we created the updated visual identity and website that Rural Physicians Group uses today—one that reflects both their clinical excellence and their commitment to community care.

Branding

Web Design

Rural Physicians Group Mood Board
rural physicians landing page design

CREDITS

Design Partner / José Barrientos

Creative Director / Chris Thomas

Agency / COHN Marketing 

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